Generative Engine Optimization (GEO) helps physical therapy clinics in Massachusetts get cited by AI-powered search tools like ChatGPT, Google AI Overviews, and Bing Copilot — so patients asking “where should I go for physical therapy near me?” hear your clinic’s name first. If your phone has slowed down and you’re watching competitors fill their schedules, the problem may not be your services — it may be that AI simply doesn’t know you exist. GEO physical therapy Massachusetts clinics need is a structured, deliberate strategy, and it’s more achievable than most clinic owners realize.