Generative Engine Optimization (GEO) is the practice of structuring your online content so that AI-powered search tools — like Google’s AI Overviews, ChatGPT, and Perplexity — cite your clinic when patients ask for recommendations. For physical therapy clinics in Baltimore, Maryland, this means showing up in the answers patients already trust before they ever click a link. If your phone has slowed down and you feel like you’re losing patients to clinics you know you outperform, GEO is likely the missing piece.
