Generative Engine Optimization (GEO) is the practice of structuring your online presence so that AI-powered tools — like ChatGPT, Google’s AI Overviews, and Bing Copilot — recommend your HVAC company by name when homeowners ask for help. If you run an HVAC business in Carmel, Indiana and your phone has been quieter than it should be, GEO may be the missing piece. The search landscape is shifting, and contractors who adapt early will lock in a serious competitive edge.
